Gap, 2018-2020: Oversaw $160M global Body Division
Managed $160M global sub-brand GapBody (Intimates, Sleep & Loungewear) Division. Implemented strategies that drove Loungewear to be the number one category in the brand, re-defined the product filters to meet customer expectations, drove profitability in bras, and delivered on inclusivity initiatives.
Shifted inventory, sales targets and assortment offering to amplify trending Loungewear category. Grew Loungewear to #1 category in the brand.
Re-defined product filters and fabric mix, improving average customer score on quality and perceived value by +35%.
Created fabric pillar strategy to maximize best-performing fabric bases, growing the sales volume in customer favorite fabrications by +30%.
Drove profitability in the bra business, updating assortment to include more wireless options. Reduced discounting, improving margin rate by 1000 basis points.
Created a compelling mix and match strategy, increasing AOV and units per transaction.
Led inclusivity initiatives by guiding team to re-launch foundations in body to expand range of nudes to 6 shades vs previous 1.