Loft, 2017: Spearheaded subscription based rental partnership
Spearheaded Loft Plus partnership with Gwynnie Bee, inclusive women’s rental subscription service. Leveraged partnership to get fit and product data prior to launch, increase awareness on brand, and broaden channel distribution.
Innovated quickly to deliver products on Gwynnie Bee in just 10 weeks compared to the average product pipeline of 39 weeks.
In just 4 weeks 4,840 rentals were completed with over 40,000 data points that helped impact and influence fit, sizing, fabric and assortment decisions prior to bulk cut dates.
Continued partnership and merchandised monthly collections. Partnered with Gwynnie Bee to style lookbooks for each collection to ensure it felt on-brand and compelling.